About XRHQ
Discover immersive technology in action across organizations worldwide.
XRHQ brings together real-world VR, AR and spatial computing deployments—including where they intersect with AI. Explore who’s using them, why, and what results they’re achieving to see what could work in your organization.Get in touch
Photo by Sara Kurig on Unsplash
Jeremy Dalton
XR & AI adviser · Author · Founder
The person behind XRHQ
Putting XR and AI to work.
Hi, I’m Jeremy. I help organizations work out where emerging technologies like XR and AI can make a difference—and put them into practice. My focus is on the business problem, the people using the technology, and what it takes to move from an idea to a working deployment.
Over more than a decade in enterprise technology, I established and scaled PwC’s global immersive technologies practice, delivering more than 150 projects across 50 countries. My delivery experience spans workforce training, digital twins and immersive experiences. Across my career, I have advised organizations including Mercedes-Benz, Meta, Vodafone and the UK’s National Health Service.
At PwC, I led the development of a mandatory VR training experience for 25,000 staff that subsequently became a product for clients across EMEA and APAC. That experience continues to shape how I think about adoption: a compelling demonstration is a starting point; making it useful at scale is the real work.
Alongside my XR work, I bring hands-on experience delivering AI-powered virtual agents and advise FOV Ventures, a fund investing in AI, spatial computing, robotics and frontier technology. I also founded XRHQ as an AI-powered intelligence platform, bringing that interest in AI into the way real-world deployments are discovered and understood.
I have also contributed to university research and co-authored papers accepted at the CHI Conference on Human Factors in Computing Systems. As a Fellow Chartered Accountant, I bring a commercial perspective to innovation as well as hands-on delivery experience.
One mission, an evolving medium
From Reality Check
to XRHQ.
I wrote Reality Check to help people understand the power of immersive technologies beyond entertainment and headlines. The starting point was simple: organizations were already using VR and AR to improve how they train, design, collaborate and serve customers. That practical story deserved to be told.
The books take an application-first approach, connecting real examples to the reader’s own business. They explain what XR is—and isn’t—where it can help, the challenges of implementing it, and the myths that can get in the way, in language that doesn’t require a technical background.
XRHQ is the evolution of that work: an AI-powered, living resource that keeps the story moving beyond the printed page. It brings together who is deploying immersive technologies, why they are using them and the results they are achieving, including where XR converges with AI and other emerging technologies.
The purpose is the same: help people understand what is working, see what could be possible in their own organization, and decide what to do next.
On the bookshelf
Reality Check
Two English editions exploring how immersive technologies can be put to work in business—for leaders considering adoption, startup teams and curious readers alike.
Second edition · English
How VR and AR can supercharge your business
Practical applications, implementation challenges and real organizational examples, with an emphasis on making the connection to your own business.
First edition · English
How immersive technologies can transform your business
The original Reality Check: a business-focused introduction to the possibilities of immersive technology.
Reaching readers around the world
Reality Check has also been published in German, Korean and Chinese, bringing its practical approach to more readers.
German edition
With Olaf Acker
Korean edition
Reality Check in Korean
Chinese edition
Reality Check in Chinese
Co-edited with Timothy Jung
XR Case Studies
Using Augmented Reality and Virtual Reality Technology in Business
Alongside Reality Check, I co-edited this collection with Timothy Jung. Published by Springer, it focuses on the use of augmented and virtual reality in business—another expression of the same commitment to grounding the conversation in real applications.
What could this mean for your organization?
Whether you’re exploring an opportunity or working through the challenges of implementation, I can help you think through where XR and AI could make a useful difference. I’m also always interested in how XRHQ could be more useful to you.
Frequently asked questions
Can I submit a project I didn't work on?
What happens after I submit?
Can I edit my submission after it's been approved?
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Does it cost anything to submit a project?
Partners
We're grateful to the organisations standing behind XRHQ from the start.
Laval Virtual
Launch Partner
