BELIFT LAB, the HYBE label that manages the K-pop group ENHYPEN, is rolling out ENHYPEN VR CONCERT : DESTINY into cinema auditoriums in 42 cities worldwide from 18 September 2026. The VR concert was produced by AMAZE VR, Inc. and CJ 4DPLEX Co., Ltd, with BELIFT LAB/HYBE as the copyright holder.
The experience is not a home headset release. Cinemas fit out auditoriums with VR headsets handed to each ticket holder at the venue. The film is shot in 12K high-definition live action with Unreal Engine-based VFX and AI-based image enhancement, and is presented as a 360-degree cinematic narrative set in ENHYPEN's vampire universe, built around the tracks 'Knife', 'Big Girls Don't Cry' and 'CRIMINAL LOVE'. It runs to nine songs, a record for the group's virtual concerts.
The show is interactive rather than a passive screening: viewers are presented with options that steer how the storyline progresses and can choose which member to follow, and the headsets track viewers' movements and recognise the K-pop 'finger heart' gesture. Japanese listings also describe an in-headset penlight function and 7.1-channel theatre sound at participating venues.
Announced venues include Lotte Cinema World Tower (Songpa, Seoul) and Lotte Cinema Hongdae (Mapo, Seoul) from 18 September; Golden Village Bugis+ in Singapore, 18 September to 4 October; Vieshow Cinemas Taipei Qsquare and Vieshow Cinemas Kaohsiung FE21; Paragon Cineplex, Bangkok; Emperor Cinemas (Times Square), Hong Kong; Shenzhen and Chongqing (venues to be confirmed); seven Japanese cities from 2 October including 109 Cinemas Premium Shinjuku (Tokyo), 109 Cinemas HAT Kobe, 109 Cinemas Nagoya, T-Joy Hakata (Fukuoka), Namba Parks Cinema (Osaka), MOVIX Hiroshima Station and Yokohama Burg 13; and ten United States cities on Regal Cinemas screens between October 2026 and March 2027, beginning with Regal Crystal Lake Showplace (Chicago) and ending with Regal LA Live (Los Angeles).
Singapore tickets went on sale on 9 September 2026 through Golden Village's website, app and box offices at S$35 (student), S$38 (member) and S$40 (public) - Golden Village's first student price tier for a VR concert. Korean tickets opened on 9 September 2026 via Lotte Cinema. Japanese tickets are priced at 4,400 yen, or 5,000 yen at 109 Cinemas Premium Shinjuku.
This is the label's second VR concert deployment with AMAZE, following ENHYPEN VR CONCERT : IMMERSION, released worldwide in August 2025 and reported by the agency to have drawn 30,000 domestic viewers in Korea. No results have been reported for DESTINY: as of 10 September 2026 nothing had yet operated.
