Background
Bluewater Shopping Centre in Greenhithe, Kent, is hosting the Shaun the Sheep: Fun with the Flock augmented reality trail throughout May 2026. The trail is built on Aardman's proprietary AR trail platform, first launched in 2024 and now licensed to venues across the UK and internationally as a family day-out package.
The Experience
Visitors download the free Fun with the Flock app (iOS and Android) and enter Bluewater's venue code to begin. Nine physical markers are placed at locations throughout the shopping centre. Scanning each marker with a phone camera triggers a different interactive AR scene, bringing Shaun the Sheep and other characters from the Aardman flock to life in real-time 3D overlaid on the physical environment. The app runs entirely offline once downloaded, making it suitable for indoor venues and rural settings alike.
Along the trail, visitors complete challenges with Bitzer the dog, pose alongside animated characters, and capture photos and videos to share on social media. Completing all nine markers earns a physical sticker reward. As an alternative to the app, visitors can collect a printed trail map and a free Shaun the Sheep headband from the Guest Services desk and complete the trail without AR.
Wider Programme
The AR trail runs alongside a broader family programme across May half term. Shaun the Sheep character meet-and-greets are scheduled for Wednesday, 27 May. Official Aardman clay-modelling workshops run on Thursday, 28 and Friday, 29 May. Artist-designed physical Shaun the Sheep sculptures are also displayed throughout the centre.
The event runs from 1 May to 31 May 2026, with half-term activity bookings available via Bluewater's PLUS+ membership scheme.
