Bvlgari opened a B.zero1 experience pop-up store at Lotte Department Store's Avenuel World Tower in Seoul, with an augmented reality station where visitors can virtually try on B.zero1 rings. The opening event featured brand ambassador Byeon Woo-seok.
The space design draws on the Roman Colosseum, echoing the architectural inspiration behind the B.zero1 collection, and displays archive pieces from the line. The Seoul run is scheduled from 30 October to 15 November 2026.
What comes next
The pop-up is scheduled to travel to other Korean department stores:
- Shinsegae Centum City, Busan: 3 to 15 December 2026
- Shinsegae Gangnam, Seoul: 24 December 2026 to 10 January 2027
The source does not say whether the AR try-on will be offered at these later stops.
