Chuncheon Animation Museum in South Korea is running a field trial of a participatory XR exhibit in its Toy Robot Hall. The exhibit was built by the VFX and AI content company M83, and the trial has run since 20 October 2026, according to an M83 announcement reported on 9 November 2026.
Visitors draw a robot on a large touchscreen and enter a name. AI then converts the drawing into a 3D character suited to a land, undersea or space virtual world, and the character interacts with visitors in real time.
How it works
- Drawing input: a large touchscreen where visitors sketch a robot and name it.
- Generation: AI converts the sketch into a 3D robot character placed in a virtual space.
- Movement tracking: multiple webcams with AI vision tracking recognise visitor movement, so several visitors can interact with the virtual characters at once.
ZDNet Korea's report of the same announcement adds that visitors can experience AI through drawing without typed commands, so the exhibit can serve as education and play content for children.
What M83 plans next
M83 says it is using the trial to validate the business case for AI-based spatial immersive content, and plans a B2B solution business aimed at public and private facilities. It also plans to package the on-site hardware and AI software as a turnkey solution for other venues; this is a future plan and not part of the museum deployment. An unnamed M83 official described the project as an expansion into a new business area that combines the company's VFX production capabilities with AI content generation and real-time interaction technology.
