Ford Field, the Detroit Lions' home stadium, has added an in-venue virtual reality attraction called "Raptor VR" as part of a set of fan-experience upgrades for the 2026 season, alongside premium 1934 Club seating, a renamed gate giveaway, and a new Fan Cave merchandise area. Fans who complete the VR ride receive a complimentary Honolulu Blue ball cap or trucker cap. The additions were shown on a press tour led by Kara Agby, the team's director of partnership marketing and naming rights, who said the upgrades are centered on the fan experience: "Everything we do is for the fans." No technology vendor, hardware make/model, or exact in-stadium location for the Raptor VR ride is named in available reporting.