Gunner Kennels introduced GUNNER VISION to help shoppers compare crate sizes before ordering. Buyers could rotate product models and place life-size virtual crates beside a dog or inside a vehicle using an Apple device and Safari.
In Shopify's case study, Gunner reported quarter-over-quarter increases of 3% in cart conversion and 40% in order conversion, alongside a 5% reduction in returns. These are company-reported comparisons, not independently established causal effects.
The deployment was publicly documented by September 2020; its exact launch date is not established. Gunner's help centre continues to describe GUNNER VISION, but present functionality has not been independently confirmed.
