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Hitachi City Opens 2035 Metaverse to Gather Citizen Views on Future Living

Hitachi City and Hitachi, Ltd. opened a browser metaverse of 2035 city life for public input, running until 5 March 2027.

Japan
Government
#Metaverse
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Four screenshots of the Mirai no Machi Hitachi browser metaverse: a park with a coolness heat map, an avatar at a food truck chatting, a navigator avatar presenting an apple pie product idea, and an avatar outside a community watch house.
Spatial images of each area experienced in the metaverse (from top left: the "Coolness Area", "Exchange Area", "Challenge Area" and "Housing Utilisation Area").

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Hitachi City in Ibaraki Prefecture and Hitachi, Ltd. have opened "Mirai no Machi Hitachi" (Future City Hitachi), a metaverse imagining everyday life in the city in 2035. The launch is framed as a pilot within a co-creation project, intended to let residents experience possible futures and give their views on them. It went public on 4 November 2026.

How it works

Visitors move through the online virtual space as avatars and tour four areas themed on coolness, exchange, challenge and housing use, completing missions along the way. The experience runs in the web browsers of PCs and smartphones, with no special app to install, and the press release lists internet-connected smartphones, PCs and tablets as supported devices.

Purpose and participation

The pilot tests the metaverse as a method of citizen participation and opinion gathering. Feedback collected from participants is meant to inform the project and future town planning, and Hitachi, Ltd. says it will analyse citizens' needs, expectations and concerns about future social infrastructure. Nikkei reports the work is part of a wider effort toward a smart city using digital technology and AI.

Availability

  • Open to Hitachi City residents and anyone else.
  • Public period: 4 November 2026 to 5 March 2027.
  • The metaverse is also offered at the co-creation booth of the Hitachi City Industrial Festival on 7 and 8 November 2026.

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