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Ireland
Travel & Hospitality

Limerick Council Launches VR Tour of the Full Limerick Greenway

Limerick City and County Council's interactive VR tour lets visitors explore the 40 km Greenway on headsets, mobile and web.

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John Moran wearing a white VR headset in front of a screen showing the Limerick Greenway tour.
Mayor of Limerick John Moran trying out the new VR headset tech for the Limerick Greenway.Photo: Kieran Ryan-Benson

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Limerick City and County Council launched an interactive virtual reality tour of the full 40 km Limerick Greenway on 26 February 2026. The experience lets prospective visitors explore the route from Rathkeale to Abbeyfeale, passing through Ardagh, Newcastle West and Templeglantine. It is intended to support trip planning and give people who cannot physically travel the route another way to experience it.

The tour is accessible through VR headsets, mobile devices and web platforms. Global Virtual Asset Management (VAM) Ltd. worked with the Council's Tourism Department to map and capture the route in 360 degrees over eight months. The project also includes immersive experiences from more than 20 locations and attractions across Limerick City and County, including King John's Castle, Ballyhoura Mountain Bike Trail and Adare.

The Council officially launched the project at the Limerick IT Summit 2026 at the Dell Technologies Campus. Director General Pat Daly described it as a way for overseas audiences to explore Limerick before travelling, with the Ryder Cup coming to Adare in 2027 providing a further opportunity to encourage visitors to discover the county and plan longer stays.

Quotes

“This project positions Limerick at the forefront of smart tourism and digital innovation in Ireland. By combining our stunning landscape and rich heritage with cutting-edge virtual reality technology, we are opening Limerick Greenway to the world. Whether someone is planning a visit, learning about our history, or experiencing the route from afar, this initiative ensures Limerick is accessible, inclusive and globally connected.”

“Continued investment in the Limerick Greenway is empowering the local communities by driving footfall, supporting local enterprise, and helping rural areas thrive. By embracing technology like Virtual Reality, we are ensuring that the stories, heritage and vibrancy of these communities reach new audiences while delivering real, tangible opportunities on the ground.”

“The launch of a full 40km VR experience is a major step forward for accessible and inclusive tourism in Limerick. It allows people of all abilities and potential visitors from anywhere in the world to experience the Greenway before they travel. “With the Ryder Cup coming to Adare in 2027, global attention will be firmly on our region. This technology provides an innovative way for overseas audiences to explore Limerick in advance, discover the breadth of what the county offers, and plan extended stays beyond the event itself.”

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