Miyagi Kensetsu, a construction company headquartered in Kuji, Iwate, has begun piloting live-action 360-degree VR safety training called Genba 360. The first material was developed jointly with the VR studio JOLLYGOOD and filmed at a site the company was building at the time. Miyagi Kensetsu supervised the safety education content, while JOLLYGOOD handled the 360-degree filming and production.
The aim is to let workers experience the moment of an accident from their own point of view, so that hazards that are easy to overlook feel like their own problem rather than someone else's.
How the training works
The five modules are first-person scenes of the kind of accident the company wants to prevent, including a tool falling from scaffolding toward a worker looking up, a reversing heavy machine closing in on a crouching worker, and a fall from scaffolding to the ground. JOLLYGOOD describes Genba 360 as being used on phones and PC browsers for repeated daily learning, with VR goggles for everyone at milestone events such as safety conventions.
Launch session
On 30 October 2026, Miyagi Kensetsu held an internal experience session in a meeting room at Kuji Marine Arena. About 80 employees, in two groups, wore VR goggles and went through all five modules together. Some also wore neck or arm vibration devices synchronised with the footage so they could feel the impact of the accident physically.
Reported reactions
JOLLYGOOD ran an anonymous questionnaire covering the 30 October session and additional experience sessions through 2 November 2026. Of 61 respondents, 60 had used goggles (one who could not was excluded). As reported by JOLLYGOOD:
- 93.3% (56 of 60) said the accident scenes could happen to them.
- 96.7% (58 of 60) said danger came across better than in previous safety education.
- These are self-reported, vendor-published questionnaire results, not independent measurements.
Participants also described the experience as more real than expected, and the company president said it made accidents feel like a personal matter.
What comes next
JOLLYGOOD and Miyagi Kensetsu plan to evaluate employees' comprehension and any change in on-site behaviour. Miyagi Kensetsu's president said the company wants to extend the approach to sites such as port and civil engineering work and use it to pass on skills.
