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Costa Rica
Education

University of Costa Rica Brings Puntarenas Heritage Sites to Life with TikTok AR Characters

UCR's Pacific campus built Puntarenas 4.0: TikTok AR effects where animated characters present the history of seven heritage spaces in Puntarenas.

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Five people hold up three Isla San Lucas augmented reality posters featuring cartoon historical figures and QR codes
Five people hold up three Isla San Lucas augmented reality posters featuring cartoon historical figures and QR codes

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The Universidad de Costa Rica's Sede del Pacífico has developed Puntarenas 4.0, a set of augmented reality experiences that bring animated characters to historic sites around Puntarenas as part of a project to promote tourism in the area. The initiative is led by electrical engineering professor and researcher María Teresa Jiménez, working with informatics students Sergio Espinoza and Alejandro Pacheco.

Visitors scan a QR code that opens a TikTok effect, then point their phone camera at an image placed on site, and a character appears on screen to tell the story of the place. The aim is to give visitors a consistent historical account wherever they are, rather than depending on whichever tour guide they happen to hire.

Sites

The experiences are currently live at seven spaces in Puntarenas:

  • The Capitanía
  • The Cathedral
  • The Casa de la Cultura
  • The Public Library
  • Three spaces on Isla San Lucas
  • The Benemérito Liceo José Martí

The project was built in phases: the second phase covered four city sites on TikTok, and the third added Isla San Lucas and the Liceo José Martí.

How it was built

The team relies on free tools:

  • Blender for the 3D models
  • ElevenLabs for the characters' voices
  • Effect House, TikTok's tool, to publish the experiences

The Cámara de Turismo de Puntarenas (Catup) supported the final phase with sponsorship and a tour of Isla San Lucas, and the project was presented at the chamber.

Constraints

Jiménez said budget limits restrict the ability to sustain a project of this scale, given its 20 hours of student assistance and her own research hours, and would constrain a possible fourth phase.

Quotes

“For example, if you arrive and hire a tour operator for San Lucas Island, it depends on the tour guide; you may be told a somewhat more sensationalist story or one without much knowledge. So the idea is that when you get there, you scan the QR code, and an emblematic character jumps out in augmented reality and tells you the story of where you are.”

“We make the models and everything 3D in the Blender application, which is free software, at no cost. We make the characters' voices in an application called ElevenLabs, which is also free of charge. And to publish the experiences, we use Effect House, which is from the TikTok company, which is also free.”

“And going to visit places and doing research is very extensive for that budget part to be limited for us; that is why it is very important for us that it be given importance and relevance so that the campus is then assigned a little more budget, to be able to carry out and develop these projects without so much pain.”

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