Lenovo India launched India's Gone Football, a nationwide augmented reality gaming campaign tied to the 2026 FIFA World Cup. Available through a dedicated website, the experience transforms any smartphone into a football training tool by using the device camera to detect rectangular objects in the physical environment — televisions, laptops, tables — and overlay virtual goalposts on them. Players take five penalty attempts per session, with scores calculated based on accuracy and speed multipliers. Lenovo device owners gain additional score multipliers by registering their device details on the platform. Each player's top 50 scores feed into a live national leaderboard. The top ten participants win all-expenses-paid trips to the FIFA World Cup 2026, while eligible players aged 18 and over compete for the grand prize; younger participants compete for weekly rewards. The activation is designed to build consumer engagement around football as India ramps up its interest in the sport ahead of the global tournament.