Background
Since Jesse Marsch took over as head coach of Canada's men's national soccer team in 2024, the programme has been built around one goal: a strong showing at the 2026 home World Cup. Marsch's high-tempo style demands rapid reaction time and quick decision-making, and from 2025 the team added a virtual reality programme to train exactly those attributes.
The deployment
Canada Soccer worked with REACT Neuro, a Boston-based brain-performance company co-founded by Rajan Pillay, to run a VR programme tailored to Marsch's demands. The work began in earnest in June 2025, when students from Harvard University — where REACT Neuro's science originated — travelled to the team's training camp in Halifax, Nova Scotia to introduce players and staff to the equipment.
Wearing standalone VR headsets and holding two motion controllers, players enter a calm virtual living-room environment in which patterned circles appear. They must move each shape to the correct side and press the right button, while the system follows the user's eyes and steadily increases speed and difficulty to sharpen reaction time, peripheral vision and processing speed. A session runs about 10 minutes.
Rollout and individualisation
After routinely using the program in 2025 training camps, Canada Soccer sent players their own headsets to use through 2026, asking them to train multiple times a week. Goalkeeper coach Paolo Ceccarelli leads on the headsets and logs scores, and the coaching staff review each player's results. REACT Neuro describes the platform as AI-driven, with individualised programmes that track processing time, peripheral vision, reaction time and motor-skill movement.
Outcomes
The competitive scoring hooked initially sceptical players, who began comparing results and asking for repeat turns. Winger Liam Millar credited the training for the sharp reaction that let him track back and block a shot in a March friendly against Tunisia. Canada opened the 2026 World Cup with a 1-1 draw against Bosnia and Herzegovina. REACT Neuro lists the New England Patriots, Boston Bruins and Boston Celtics among its other partners.