Manchester City launched Beyond The Blue Moon, a VR experience in its Etihad Stadium tour — the first Premier League club to add VR to stadium visits.
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“The launch of our first-of-its-kind virtual reality experience marks an exciting evolution of the Manchester City Stadium Tour, offering fans and visitors an entirely new way to connect with the Club through immersive, cutting-edge technology. Beyond The Blue Moon reflects our broader commitment to embracing innovation and reimagining traditional experiences, which is something we will continue to focus on as we prepare to open our new Manchester City Museum next year following the completion of our entertainment destination at the Etihad Campus.”
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